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Getting Your Business Lit Up: The Ins and Outs of Channel Letter Installation You've probably seen them a million times, maybe without even realizing it. Those sleek, individually cut letters, often glowing brightly, that spell out a business name or logo on a storefront. We're talking about channel letters, and they're one of the most effective ways to make your business pop, especially after dark. They don't just say "we're open"; they shout "look at us!" But getting those brilliant letters up there isn't as simple as sticking on a fancy decal. It's a multi-step process that, when done right, ensures your sign is a lasting beacon for your brand. Let's dive into the nitty-gritty of channel letter installation, because trust me, there's more to it than just hanging letters on a wall. ...